Differences between Outsourced Sales and “Outsourcing”

Many people find it difficult to distinguish between “outsourced sales” and “outsourcing”. It’s a common mistake – but one that we would like to clarify.

Outsourcing – first a foremost is often referred to as ‘subcontracting’. This is defined as “the economic process in which a particular company moves or goes resources designed to fulfill certain tasks, to an external company, through a contract. This is especially true in the case of the” outsourcing of specialized companies.” Outsourcing is a generic term that can be applied to any area of business from recruiting to accounting. Outsourcing sales, however, is the outsourcing of the sales function. In our business – this can take shape many different ways from lead generation outsourcing to appointment setting to closing deals. Our outsourced sales representatives can support an existing sales staff or take over the sales function completely. Despite having a very specific focus, sales force outsourcing here at Acquirent can take many shapes.

Most people when they hear the term “outsource” assume that a portion of a company’s function (for example, customer service) will be performed overseas. While many very large companies are “outsourcing” to India and Europe in order to remain competitive by cutting costs, our business is done completely stateside. While we can be a way to cut costs while still growing a business, slashing the bottom line is not our #1 goal. Our #1 goal is to grow your business through sales. Assembling sales teams, developing sales processes and closing deals are what we do best. Our services do not come cheap – but when it comes to outsourcing sales – you more often than not, get what you pay for.

Our outsourcing sales professionals are just that – professionals. You will not have to worry about your clients being on a merry-go-round of confusion as they talk to representatives who are merely following a script. We believe robotic sales people are the kiss of death to a sale. Our representatives are more than simply outsourcing lead generation telemarketings. Our outsourced sales representatives are sales experts who have learned from us the nuances of taking a sale from cold call to close over the phone. Oftentimes you do not get this level of professionalism when dealing with “outsourcing”.

Most importantly – when dealing with Acquirent as your outsourced sales company – you will be getting more than just a subcontractor. You will be getting a strategic partner. We will be with you every step of the way as we – together – formulate a sales strategy and plan to get the most out of your sales outsourcing campaign. Beginning with outsourcing lead generation we will expand to develop sales cycles and processes and will be your right-hand sales partner every step of the way.

Don’t let your preconceptions about ‘outsourcing’ mar your view of professional sales outsourcing. We might be the best decision your company ever made!

Happy Selling!