3 Easy Tips for Your Small Business’ SEO Strategy

Here’s a fun fact: according to a 2013 study by online ad network Chitika, 91.5% of all Google traffic comes from the first results page. Even more astounding, the top ranked site overall grabs near a full third of all traffic. What this means for your business is that SEO matters—big time. But SEO doesn’t need to be overly complicated—in fact, we’ve put together a few quick tips you can start implementing right away!

Claim Your Google Places Page – This is remarkably easy and very important, but a lot of businesses don’t take advantage of claiming their Google places page. Once you claim your listing, you can ensure that your name, address, and phone number are listed accurately, and can make your page more attractive to customers and search engines with links to your website, photos, and videos.

Encourage Reviews – This is something you’re hopefully already doing, but a lot of business owners don’t realize that reviews have a big impact on Google rankings. There are plenty of ways to encourage customers to leave a positive review—you provide a link to review portals on your website, and send thank you emails a few days after their visit with a link to your Google page or Yelp.

Use A Blog – The fact that you’re reading the Acquirent blog right now shows that
updating a blog can be a great way for a business to engage with their community and start a conversation. But from an SEO perspective, it’s also a fantastic opportunity to add fresh pages and links to your site, which is a great way to boost your rankings. It’s a win-win for your company!

The bottom line is that even if you’ve got the best services out there, customers need to be able to easily find you online if you’re hoping to succeed. If you found our blog by Googling “outsourced sales,” that means we’re doing a pretty good job—and we hope you are too!

From the Archives:

Last month we featured a guest blog post 5 Social Media Marketing Tips for Small Businesses Owners from Edward Beebee. Click here to read his post and learn valuable tips. Excerpt: Social Media Marketing doesn’t have to be hard. It’s simply putting in the time needed to make sure your brand/company is engaging your audience. Now that you have the basics of how to create awesome social media marketing, it’s time for you to start getting creative.

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