Simple Machines Marketing

8 Ways to Generate More B2B Leads in 2017 with

Inbound Marketing

By Simple Machines Marketing

If you’re in a B2B sales or business development role and you’ve set goals for 2017, I’m going to take a wild guess and say that one of those goals is to generate more leads.

Maybe you’ve been doing the cold calling thing, or perhaps you’re attending some trade shows and doing some LinkedIn prospecting. You’ve gotten mixed results, and you’re pretty sure you’re leaving some good leads on the table but you’re not sure how to get them.

On top of that, you know there are only so many “hot” leads you can juggle at once – and once you close one, you’re wondering where the next one is going to come from. If there was just a way to get more consistent at-bats, you’d have no problem hitting your sales goals.

The good news is that while sales has become more challenging over the past several years, there is a path to generating more leads, having better conversations with those leads and closing more deals through inbound marketing – an approach that attracts customers to you through valuable and helpful content and nurturing.

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