Why You Should Focus on Digital and Online Sales

Let’s face it, we live in a world of drastically changing consumer needs. Gone are the days of easy sales because you were the only person offering a particular product in a particular location. Now, consumers have an entire online shopping mall they can use to compare your product or service against everyone else’s. All things considered, if you’re not focusing on your online or digital sales, then you’re doing it wrong.

If you’re not sure how to improve online sales, consider the following:

  • Visuals Attract: For tangible products, visuals are non-negotiable. Customers want to see exactly what they’re getting; they won’t rely on a simple description. If you want to increase your buy rate, provide multiple images alongside a text description.
  • Offer Videos Where Applicable: You’ve added images, but how can you take your online products to the next level? Add videos. Videos engage consumers and often tell (and show) them more about a particular product than a simple image and description ever could. Don’t replace images and descriptions for videos; rather, add videos alongside these other features for optimal appeal.
  • Offer One or Two Products on Your Homepage: You shouldn’t offer every single product you sell on your homepage, but you should highlight one or two. Since you’re only drawing attention to a couple of products, you can offer a longer description and focus your customers’ attention. Test out which products sell best this way and which ones don’t.
  • Make Sure Your Online Products are “Scanner” Friendly: Most customers won’t read the fine print. When browsing your website, potential customers will scan it rather than read every little detail. When building your site, keep this in mind, Have your web developers design the user experience in a way that helps potential customers pick out the important information. Highlights, bolded text, and calls to action are all great ways to accomplish this task.

If you’re looking for digital sales solutions in and around Evanston, feel free to reach out to your friends here at Acquirent. We’re a sales consulting and outsourced sales firm near Chicago, and we understand just how difficult online sales can be. Digital sales done right can take your business to the next level. Let us show you how.

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