Entrepeneurs stories

Why Entrepreneurs Should Tell Stories

As sales people, we inherently understand the immense value of connecting with our customers and clients through the power of a well-told story. Our friend Craig Wortmann, Founder & CEO at Sales Engine highlights this key skill in his latest post over at LinkedIn– Why Entrepreneurs Should Tell Stories. Not only applicable to entrepreneurs, Craig’s latest insight provides value for anyone, in any industry,  looking to deepen their understanding of what it means to genuinely connect with a customer or a prospect.

Stories are an incredibly important tool that entrepreneurs need to use to connect with prospects and customers, to create a strong culture, to define what works here and what doesn’t, and to create context for the rapid-fire decision-making that is a necessity for growing companies.