It’s hard to judge your sales force in the face of global recession, but really, isn’t now the time you need to depend on them the most?
Anybody can sell in an affluent market. The real art of selling, however, proves itself best when markets are down. Really, recessions lay the cards of your selling team right out on the table. In tough economic times, you get a chance to really see what they’re worth. Are you getting enough?
It’s easy to tap the market in times of boom. It’s during a global recession that you really see what their chips are worth. Does your selling team not only sustain markets, but actually further develop and grow new ones in the face of a recession?
Building new markets in the wake of a recession may sound like a business pipe dream, but it’s really a question of the marketing tools that you are using. Tough times call for adaptation. With an outsource sale division, you gain the power of a larger network that can actually grow your market, as well as tap new possibilities, even in the wake of a declining market. If you have a more extended network, you have more sales possibilities, despite the fact that there’s less buying taking place in the marketplace.
Often, it’s simply a matter of trial and error. Can you benefit from the network of a larger sales force, especially when markets are shrinking? Probably, but the only sure way to know is to give it a try. If you include in your contract that payment is contingent on a percentage of increased profit, you make the outsource sale division prove its worth. A good sales outsourcing company will earn its fees. That’s why you hire them in the first place.
Give an outside sales company a trial run, but make sure your investment is contingent upon a successful increased percentage of sales. You’ll probably be surprised what a larger sales network will do, both in growing your existing markets and expanding into new markets.
If your sales division isn’t sustaining itself in these times of recession, it might be time to tap into a wider network. You’ll probably be surprised at your market’s capacity for growth when optimized by a specialized sales division.
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