As the economy starts to show signs of recovery and turning in the right direction, more companies are focusing their attention on how to increase sales. The best way to survive this type of downturn, is to sell your way out of it and continue to provide a solid product or solution that businesses need. As with any recession or economic hardship, one thing all smart businesses do is evaluate how they are doing business. Over the years, innovation and new practices are born out of times when a business must do more with less. This time is no different. As we begin to emerge from the tunnel, more and more companies are looking to outsourced sales as a way to increase sales without increasing their overhead in direct correlation.
The benefit of outsourced sales is the infrastructure and shared resources that a company can enjoy. Smaller companies can benefit from shared sales management, sales processes and sales infrastructure. Similarly, a large business can “purchase” a different sales culture or methodology than they have currently and increase their sales with a new channel, approach or target market. All in all, sales outsourcing has become more accepted and companies are willing to partner with a sales outsourcing provider for this critical portion of their business.
One sales tip to companies trying to expand their reach. Make sure that the sales outsourcer that you choose matches with your own company culture, sales philosophy and is flexible and willing to provide a transparent outsourced sales solution. Even more than with outsourced HR or IT functions, control and transparency is critical to maintaining your brand image, market presence and not sacrificing quality for quantity. More sales that have a higher cancelation or return rate or that are sold at the expense of the product’s market perception are not good ways to increase sales.
B2b sales outsourcing is not a new concept or business. Telemarketing and lead generation have been used in this segment for years. However, with the dawning of another stronger, post recession economy, so to have new models of outsourced sales been born. Today, you can find sales outsourcing companies that provide a myriad of services from lead generation, to face to face sales to cold call to close professional telesales.
