What better way to save time you’d be wasting on the phone by using voicemail to screen calls so you only talk to those you actually want to talk to? As a salesperson, your job is to make sure you end up in that category. Here at Acquirent, we’re specialists in outsourced sales. Here are a few of our tips for getting your prospect to call you back.
Open Strong
We already talked about how many calls your prospect probably gets each and every day. Now, how many do you think start off with “Hi, my name is _____ and I’m calling from _____.” You’re trying to make a quick impression to get your prospect to want to call you back—you need to distance yourself from the rest of the crowd. Find a more interesting way to lead off: mention any connection you have to him, or refer to your research into his company and mention why he or she specifically could benefit from your product or service.
Keep It Short
After you begin the message with an engaging opener, start wrapping it up. Quickly provide just enough information to intrigue your prospect into calling back, give them your contact information, and hang up. Be sure you leave your name and number twice, and slowly and clearly enunciate them. “Make sure to leave a reason for them to call back,” adds Alesha Bales, L2T Media sales specialist.
Remember Your Goal
Remember, you’re not trying to make a sale. You’re just trying to get your prospect to call you back. Giving your sales spiel is going to take too long, and also may raise some red flags. In an actual call, you’d be able to address those flags as they came up, but a voicemail gives you no such luxury. Don’t give your prospect any reason to hit the “delete” button on her or his phone. “Voicemails are not meant to sell your product, but rather to pique the interest and curiosity of your prospect. If you try to sell on a voicemail message you will not have the same success rate as when you differentiate yourself from other messages and put an idea in your prospect’s head they did not previously have, ” says Jeffrey Purtell, Acquirent Chief Operating Officer.
At Acquirent, we consider ourselves to be sales experts, and these tips have gotten us far. If you’re looking for the very best in outsourced sales, look no further.
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