Leads, leads, leads. Every business needs a continuous source of them to grow. Following are two effective way to generate B2B sales leads.
Newsletters: Newsletters are old hat now. They’re not a new marketing medium. However, they remain extremely popular because they work to generate highly interested B2B sales leads. After all, if someone signs up to your newsletter, they must be really interested in what you have to say, right?
If they’re interested in what you have to say, they’re probably interested in what you’re selling. This is why newsletters are a cost-effective way to continuously generate leads.
How to Easily Publish a Lead-Pulling B2B Sales Newsletter
Newsletters are not only popular because they work, they are popular because they are easy to put together. You can simply outsource the writing to a freelancer and sign up with a newsletter publisher, who all provide sleek, ready-to-go templates. Your freelance writer can drop the text into the template and schedule it for publishing whenever you want.
That’s it. And, voila, you have B2B sales leads generator that works for you 24/7, 365 days of the year and it costs you practically nothing.
Event Marketing: Generating B2B sales leads via event marketing is easy – and free. The goal of getting B2B sales leads in this manner is to make a more personal connection with customers. It can be done right from your office via a teleseminar or webinar. What would the “event” be? Anything of interest to your target market. For example, if a new software has come on the market that helps them to increase their sales by 15%, you can offer a free, explanatory seminar. This saves them on training costs, and gets you in front of them.
When it comes to generating B2B sales leads, using proven techniques like newsletters, combined with more advanced ones like webinars can greatly increase your revenue and profits.
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