Strategies in Lead Generation for Technology Companies

Every business knows how important it is to have a solid lead generation pipeline, especially technology companies. For technology companies working in a competitive industry, lead generation is a vital component of keeping up with the fast-paced tech world. Because so many tech companies are relatively new businesses, establishing a solid and reliable customer base is essential for long-term success.

Luckily, there are many lead generation strategies available, so it’s only a matter of selecting a tactic that works well for you and your business. Here are our top picks on how to generate qualified leads for your technology company in 2022.

Challenges Tech Companies Face in Lead Generation

Before we start outlining strategies, it’s crucial to understand some of the challenges that technology companies face when developing marketing and lead generation tactics. One of the major challenges companies have to address is targeting the wrong audience. With so many variables at play, it’s easy to lose sight of your ideal customer profile and use marketing material that isn’t as specific or focused. Before you get started with your lead generation journey, you need to have a solid ideal customer profile and several buyer personas to help guide your marketing strategies.

Another potential challenge in lead generation is becoming overwhelmed by the abundance of options. Remember, there is no “one size fits all” solution, and each business has its own unique marketing needs. Selecting the lead generation techniques that work best for you is the most important part of developing your marketing plan.

Strategies in Lead Generation For Technology Companies

Whether you’re new to the business world, or are hoping to expand your current customer base, here are a few of our tried-and-true lead gen strategies to incorporate into your marketing plan.

Refine Your Landing Page

As a technology company, it’s important you put your best foot forward online. The first step to implementing an effective marketing strategy is honing the landing page for your website so prospects immediately have a positive impression of your company.

A well-designed landing page should inform your prospect about your product, in a clean, easily navigable format. Landing pages should entice prospects to interact more with your company, and offer easy access to further resources. Your landing page may also be a great place to add-in subscription options like email lists or social media links.

Optimize Your Website for Mobile Use

As any savvy business-owner knows, many deals are closed via mobile phone nowadays. There’s nothing more frustrating than visiting a website on your mobile device only to find the formatting is messy and the page is difficult to navigate on a small screen.

Since so many prospects spend time browsing on their phones, it’s essential to make sure your website works across devices and is compatible with a variety of browsers. Prospects should be able to transition smoothly between computers and phones and still have the same streamlined experience.

Utilize Video Marketing and Webinars

Another fantastic way to get prospects to interact with your product is by offering online interactive resources like videos and webinars. Demonstration videos explaining your product or mission are a more vibrant and memorable way to impart information to prospective buyers. Whether demonstration videos consist of physical product demos or online-walkthroughs, providing prospects with video content will help them visualize the benefits of your products.

Webinars are also a fantastic way to engage interested prospects with your product. Offering short Q&A sessions online, hosting webinars within your industry, or inviting other experts to come speak about industry topics are all great ways to engage an audience and form new connections.

Offer Free Trials

While you don’t want to lose money giving away your product for free, sometimes offering prospects a chance to try your product for themselves is the best way to convert a sale. Free trials might consist of one-month free subscription to your service or a sample product delivered in the mail.

Another way to give customers the opportunity to try your product without too much financial commitment is by offering money-back guarantees if customers aren’t satisfied. This way, prospects may be more likely to take the plunge knowing that they can expect a refund if they aren’t happy with their experience.

Incentivize Referrals

Last but not least, it’s a great idea to offer your existing customers a reward if they refer their friends to your company. Often, word-of-mouth marketing is the best way to gain new business, and you want to make sure you show your customers that they are valued.

Build Your Ideal Marketing Strategy with Acquirent

Happy with the tips you’ve read in this article? Find solutions like these and more when you partner with our team at Acquirent.

Acquirent is an outsourced lead generation and marketing company specializing in helping businesses of all sizes reach their full potential. We specialize in lead generation for technology companies. Contact Acquirent today to set up your first meeting. It’s time to take your marketing plan to the next level!