Cold Calling in 2025: What’s Working Now

Cold calling isn’t dead—it’s just changed. In 2025, successful cold calls are smarter, more personal, and part of a bigger sales strategy. Here’s what’s working now and how to make your calls more effective.

Make It Personal

Cold calling isn’t about reading a script anymore. In 2025, the best sales teams use smart tech to learn about prospects before calling. The more you know about someone, the better your chances of getting a real conversation going.

Use More Than Just the Phone

A cold call works best when it’s not the first time someone hears from you. Sending an email, connecting on LinkedIn, or even a quick text before calling can make all the difference. Mixing channels makes it easier to start a real conversation.

Be Honest and Follow the Rules

People don’t like pushy sales calls, and there are more rules than ever about privacy. The key to success is being upfront, respectful, and focused on helping—not just selling. That way, people are more likely to listen and trust you.

Want to improve your cold calling results? The Acquirent team knows what works in 2025—let’s talk!