My company had become completely disorganized. My sales team was so focused on going to trade shows and getting out and promoting our products that they were forgetting to take the time to complete some relatively simple tasks. By the time I realized what was occurring, it had become too late. We were entirely overwhelmed by information that had not been properly filed or processed. My sales department had turned into a nightmare, and to make matters worse, I was being audited.
While their enthusiasm over going out and selling our products was great, I needed the administrative side of sales taken care of as well. I needed weekly reports outlining our statistical sales data. I needed statistical sales forecasting reports so I could contact our manufacturing department with concrete numbers for production. I also needed these statistical sales reports to show to the auditors but it was impossible to generate any type of report when the original information hadn’t even been entered into the computer.
Many of sales reps were weeks behind in even entering their sales into our computer system. Customers were calling to complain that they had not received what they had ordered. I was at my wits end. My sales team had completely failed to complete the administrative end of the work, which was basically just as important as the selling aspect of their job.
A friend recommended to me that I outsource some of my sales. I was unfamiliar with this process but I decided to look into it further. I was very surprised to find out that there were companies that would send in a highly trained team of sales professionals to take over your entire sales department. This was exactly what I needed to get back on track.
Within a few short months I had an entirely new sales team come in. They organized all of my information and brought my sales department up to speed with the rest of the company. The new sales team spent an abundance of time promoting my products and actively seeking out new markets, but they also took the time to properly enter and file all new orders and paperwork. There was a team leader that was constantly providing me with the reports that I needed and making sure that the sales team was on task. If I had not outsourced my sales team, my company would have surely been run right into the ground.
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