Recently on the Acquirent blog, we discussed the importance of LinkedIn, and how a few simple steps could help optimize it to maximize your networking potential. Today, we’re going to take a look at a different—but no less important—social network: Twitter. With over 270 million monthly active users and 500 million tweets sent each day, Twitter represents a vast new market for your sales force, just waiting to be tapped into. Here are a few tips to help you make the most of your company’s Twitter profile. Find the Company Voice
Each company has a different voice they want to project to the public. Some are formal and professional; others try to stick out by being casual and quirky. Either approach can work well, depending on the company. The important thing is to brainstorm the right voice for your company and stick to it. Your voice should represent the company—you don’t want your audience to notice the “man behind the curtain,” so to speak.
The Acquirent social media voice is one of positivity, good thought leadership and growth. If we can achieve all three of those elements in a tweet, we are good. Here is a typical example of the @Acquirent tweet: Read: How Changing My Body Language Helped Me Close Deals http://ow.ly/BMrcH
Follow Relevant Industry Personnel
Find influencers within your community, and keep an eye out for opportunities to engage with their content. This not only helps you keep a finger on the industry’s pulse, but provides valuable opportunities to network and insert your company into relevant conversation. This helps to establish a sense of authority, and shows that your company isn’t just sitting on the industry sidelines.
Earlier this year Acquirent posted a list of Social Selling influencers on this blog, one of whom is Guy Kawasaki, @GuyKawasaki. Kawasaki retweeted the Acquirent quote, exposing the company name to more than 1 million followers. Fantastic industry exposure.[/fusion_text][imageframe lightbox=”no” lightbox_image=”” style_type=”dropshadow” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”center” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] 
[/imageframe][separator style_type=”none” top_margin=”” bottom_margin=”30″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””][fusion_text]Engage!
Twitter’s most valuable asset is its ability to connect you with all sorts of people, from current customers to new leads. Search for your company and industry, and respond to praise and address questions. A simple retweet or favorite goes a long way to show people you value their opinions and feedback.
Direct Problems to a Support Account
Of course, not all of the attention you’ll get on Twitter is going to be positive. In some ways, Twitter is replacing customer support lines as a way for customers to vent and report issues. Twitter provides a great means for you to assuage these customer’s concerns, but it’s a bad look if your entire feed is apologies and troubleshooting. Instead, create a separate account for customer support, and use that to engage clients who are having issues.
From the Archives;
Optimize Your LinkedIn Profile
5 Social Media Marketing Tips for Small Business Owners
3 Quick Ways to Start Social Selling
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