Before opening up my business I decided to look for some free sales tips that could launch my gift shop and introduce it to the residents of the neighborhood. I felt that my gift shop was very unique and I wanted to inform the local community all about it. While I offered the traditional items that all gift shops typically carry, I also offered many one of a kind antiques and collectibles that would make the perfect gift. I needed to find some free sales tips that would point me towards the most successful advertising strategies.
The first tip that I found that I thought would be helpful was to host a huge grand opening to introduce my store to the community. I would provide free snacks and refreshments and give potential customers the opportunity to browse through my store without any pressure to buy a thing.
This way they could look through all of the vintage purses and jewelry that I had, sip on some coffee or tea and eat some of the lovely pastries that I had brought in. The grand opening idea was very successful in attracting customers to come and check out my merchandise. Many people were pleasantly surprised to find vintage treasures mixed in with the typical candles and glass figurines that they were used to finding in a gift shop.
Some of the other free sales tips that I found also encouraged me to design the set-up of my store to make it as comfortable and welcoming as possible. Fortunately, I was working with a rather large space so I purchased some used arm chairs, re-upholstered them myself, and set them up on a rug with a coffee table so shoppers could take a short break and sit down and examine the merchandise before buying it. This worked out wonderfully when I had jewelry buyers who wanted to take a seat, try on a few different items, look into a mirror and then decide. It also came in handy for little children who grew bored while their mother was still browsing. I even placed a magazine rack full of children’s books next to the chairs so that they could entertain themselves for a bit.
I was very pleased with the free sales tips that I learned from several on-line resources. I realized that a few small thoughtful sales strategies could make a rather impressive difference.
Join engaged sales professionals and leaders to get the latest sales tips.