According to New York-based lead generation firm Madison Logic, over 122 billion emails are sent every hour of every day. Two things stand out from this stat. First off, if you aren’t already engaging in email marketing, you need to be. It’s a great way to consistently reach consumers and reinforce your brand, and if you aren’t doing it you can be sure that your competition is. Secondly, with such a massive amount of volume appearing in consumers’ inboxes, you’re going to have to differentiate yourself if you want to get read. Here at Acquirent, we’re experts in outsourced sales, and we’ve got a few tips so you don’t end up in the Junk folder.
- Nail the subject line – The subject line of your email is the make or break point for getting read or getting deleted. Luckily, there are a few proven strategies for composing a good subject line. You can increase engagement by keeping it between 30-50 characters and capitalizing the first letter of each word. Posing a question or using a list is also a great way to draw readers in (Looking to Use Email Successfully, or 5 Ways to Use Email Successful).
- Use Incentives – Of course, the best way to draw in a customer is by offering them a way to save money. Offering email-only incentives is a great way to give consumers a reason to stay on your email list and drive traffic to your site.
- Make sure your email is formatted for mobile – More and more, smartphones and mobile devices are becoming a primary means of accessing email. No matter how great your subject line and email content is, a consumer using their smartphone for email isn’t going to bother if they can’t easily read your email.
- Call to action – Don’t send out your email without including a very clear next step for consumers. Whether you want them to visit your store or connect with you on Facebook, make your call to action the front and center of your email.
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