It’s the most wonderful time of the year! And, its turns out, it’s also the busiest for sales. If you market right, the holiday season can be a bona fide bonanza for your business—but if you don’t, you might get lost in the din, as every business is going to be trying to get a piece of the pie. A well-thought out social media campaign can be a great way to get a leg up on the competition. Here at Acquirent, we’ve compiled a list of some of our best tips for successful holiday social media campaigns.
- User generated content – Your audience is going to be completely flooded with ads this holiday season. A great way to reach them through the noise is to put them in the driver’s seat. Encourage them to share photos or experiences with your services or products, and offer drawings or promotions for those who do.
- Integrate across platforms – Of course, Facebook is going to be the main engine for your social media campaign—but that doesn’t mean you can ignore the other platforms. Be sure to integrate Twitter and Instagram into your strategy this year.
- Customer service – More and more, consumers are turning to social media instead of traditional customer service avenues to voice concerns and frustrations. Be prepared for a larger volume of customer service inquries than usual, and answer all of them in a timely and professional manner. Other consumers will see your dedication and genuine care for customers.
- Go local! –Spread holiday cheer by tapping into the local scene. Share photos of your employees celebrating at traditional or famous local venues or volunteering at a charity event. It will show an authentic, human side to your business.
Happy holidays for your friends at Acquirent, your trusted source for outsourced sales!
Join engaged sales professionals and leaders to get the latest sales tips.[/fusion_text][/fullwidth]